Electronic Media Essay Example | Topics and Well Written Essays - 2000 words

Electronic Media - Essay ExampleThe changes in newspaper industry for example is staggering as many newspaper companies nowadays have their feature websites too, allowing the new generation of internet user to access the news anytime in their computers. As we have observed during the last few years, the readership of printed papers has declined considerably. More than 1 billion users of the internet all over the world, access the news through the net and the number is expected to rise in the years to come as young people prefer the convenience of Internet-based technologies in shape to obtain news, information, and entertainment (Watkinson 67).Societies whose applied science is well developed have now entered the digital come on and industries are searching for new opportunities to take this chance to develop business. Although there are threats to this utilization of technology in the media to advance business, the melding together of various media - too referred to as converge nce causes furor among many technology users as it holds a lot of promise. The amalgamation of different medium, which 1incorporates personalized services could be overwhelming for many nevertheless is very arouse as well.The utilization of high-powered and high technology innovation in computers, switch to digital platforms and the construction of high-speed computer networks brought around novel ideas and methods of doing common and ordinary activities. Hindrances to achieving these, like time and space have been eradicated and media users can read, listen, watch anything or interact with some unity anytime. The amalgamation of all mediums into one eliminated the problems of putting all technologies in the media together (Thorburn 122). The conglomeration of media corporations in the 1990s for example has brought convergence in ownership and resulted to, in the consumers point of view, more exciting auction pitch systems of our favorite medium. Online newspapers now provide st reaming video, TV has chat that is extremely interactive and even radio has cameras or telephone systems (Quinn 43).The advent of the very exciting 3G telephony has likewise brought new feeling of excitement and fascination as companies in the field of mass media could include videogames, news, entertainment and online communication. This is now referred to as 2convergence media. 3G (or 3-G) is the short terminology to refer to third-generation technology which utilizes the technology of the mobile phone. The 3G technology has the capability to transfer both voice data and non-voice data such as access to information, telecommunicate messaging system, instant messaging, internet browsing access, entertainment such as streaming audio and video, streaming movies, and real time TV access (Livingston 12). As of now, there are approximately 60 3G networks in 25 countries all over the globe and spans three continents Asia, europium, and North America.NTT DoCoMo - the biggest telecommun ications company in Japan - in the early 21st century-one of the giant telecommunication companies in Japan-became the first and leading company to initiate a commercial 3G system. Meanwhile, the introduction of 3G services in Europe started in the year 2003 (Serajul 25) .Currently, debates if the web and television will converge more in the future which will allow only one form of technology instead of the two forms and people in the future will not be able to distinguish the difference between the two.But in order for